Our Work Case Studies

Transforming digital as the biggest contributor to the sales pipeline

The Problem

The lockdown meant that majority of the Sri Lankan citizens were bound to stay home, by law.

• Offline marketing strategies were deemed irrelevant
• Physical showroom visits for inspection were no more
• New processes had to be brought in to adjust to the unexpected situation



Focus on digital efforts to turn digital an unfavourable one, with a few tricks to suit.

• Digital landscape ended becoming the only practical medium to counter the lockdown situation.
• We optimized our campaigns to increase the number of lead-to-sale, while increasing lead-to-sale ratio through audience nurturing.
• Our research proved the conversion window was between 1-90 days, for which we built funnels to create consideration while maintaining top of customer mind during this period.


The result

By generating leads and nurturing them for sales, 67% of total sales was contributed by digital.

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