Our Work Case Studies

Adapting to the new norm of online payments with the Hutch App

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The Challenge

As the COVID-19 pandemic enforced people to work & learn from home, how do we get more people to use the Hutch App?


• Dependency on conventional recharge methods such as data cards and USSD codes
• The prevalent lack of awareness regarding the Hutch app features and capabilities
• Inconsistent communication about the App



Performance Driven Creative DigitalMarketing Campaign To Increase Revenue

• Creating awareness with contextualized and sequenced content distribution focusing on the user journey to stimulate App downloads & usage.
• Effective use of social media platforms and programmatic advertising tools to reach potential audiences at the right time.
• Retargeting existing App users through custom audience ads and incentivizing them to use the app more.

The Result

• Contributed to a product revenue growth of 44% within the first month of campaign executions
• 51% increase in app downloads
• Active app user base increase by 30.4%


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