Adapting to the new norm of online payments with the Hutch App
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The Challenge
As the COVID-19 pandemic enforced people to work & learn from home, how do we get more people to use the Hutch App?
• Dependency on conventional recharge methods such as data cards and USSD codes
• The prevalent lack of awareness regarding the Hutch app features and capabilities
• Inconsistent communication about the App
Approach
Performance Driven Creative DigitalMarketing Campaign To Increase Revenue
• Creating awareness with contextualized and sequenced content distribution focusing on the user journey to stimulate App downloads & usage.
• Effective use of social media platforms and programmatic advertising tools to reach potential audiences at the right time.
• Retargeting existing App users through custom audience ads and incentivizing them to use the app more.
The Result
• Contributed to a product revenue growth of 44% within the first month of campaign executions
• 51% increase in app downloads
• Active app user base increase by 30.4%
Thirukumar Nadarasa
Chief Executive Officer
Hutchison Telecommunications Sri Lanka
Kosala Hewamadduma
Global Marketing Head
Upfield Member of Asia/Africa/Middle East Leadership Team
Leroy Ebert
Chief Growth Officer (CGO)
EFL 3PL Sri Lanka
Amith Gurung
Deputy General Manager
Jubilant FoodWorks Ltd (Dominos)
Shehani Liyanage
Marketing Manager - Upfield Sri Lanka/Maldives
Astra Sri Lanka
Ahamed Ikram
Manager - Operations
Emerald International (Crocodile/Emerald)
Promodh Kahandaliyange
Shopper Activation Lead (APAC)
Fonterra
Thishani Dissanayake
Asst.Vice President/Head of Marketing
Union Bank of Colombo PLC
Ikraam Reyaz
Co-Founder
SFL Tech Limited, Dubai
Ramzeena Morseth Lye
Former Chief Marketing Officer
Hutchison Telecommunications Lanka
Thushan De Alwis
Senior Brand Manager
Perfetti Van Melle Sri Lanka (Center Fruit, Mentos)
Gayan Lakshan Perera
Category Manager
Kitchen & Small Appliances - Singer Sri Lanka PLC