We design compelling content that has the ability to influence the decision making of your target market within each stage of the funnel, be it related to creating awareness or creating consideration & intent to buy.
Our content marketing approach and strategy is customized and deeply connected to your objectives, brand, industry, target market and customer personas and the channels they are active on.
Social Media Content
Designing mobile-first content for social media channels such as Facebook, Instagram, LinkedIn. TikTok etc.
We design collaborative content strategies in partnership with influencers that will suit your brand and objectives.
Webiste and Landing Page Content
Content structuring and copywriting for websites inclusive of corporate websites, landing/campaign pages, lead generation pages etc.
Lead Generation Campaign Content
Content Designing and planning for lead generation campaigns on social media channels inclusive of funnel planning, re-marketing content for lead nurturing etc.
Blog and Article Writing
Blogs and Article writing to support your Search Engine Optimization strategies.
Understanding Nature of business, products and solutions, unique selling propositions, customer pain points and business objectives to be achieved.
Identify digital market trends, Content Insights & opportunities, competitor’s content approach analysis
Designing of a carefully calibrated content strategy and pillars that engages with the right audiences by analyzing your objectives, target audience, product, competition all while having the bigger picture of influencing the decision making of your potential customer
Defining the tone of voice, messaging and visual guides to suit the content strategy as well as appeal to your target audience.
Creation of content calendars, adaptation for the selected channels including social media and owned channels. Measuring performance of content and optimizing for greater results.
Identify personas within you target market, their pain points, motivations, behavior insights and customer journey defined to personas.
Want to supercharge your content marketing?
This approach is not just fiction but a proven methodology that has driven results across multiple Industries.