Performance Marketing Specialist
Digibrush is a radically inventive digital agency leading the digital marketing space in Sri Lanka since 2009. We have accumulated multiple awards over the years and are one of the fastest-growing digital agencies in Sri Lanka. Expanding our horizons, we are looking for individuals with a minimum of 5 years of experience to join our seasoned and vibrant team of digital marketing specialists.
- Plan and execute an integrated paid digital marketing campaign. (Google Adwords, Facebook Ads, LinkedIn Ads, etc.)
- Identify trends and insights and optimize spend and performance based on the insights.
- Build a social media advertising marketing strategy and execute it through competitive and audience research.
- Writing engaging copy for adverts.
- Set up conversion, pixel, and event tracking on the website and across various digital platforms.
- Conduct research on market trends, brand’s audiences and competitors and end-to-end consumer journey to drive engagements and conversions.
- Set up dynamic remarketing ads on supporting platforms.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Managing Search Engine Optimization (SEO) projects and developing keyword strategies to increase the visibility of the website.
- Reviewing the website and conducting website audits to improve the SEO friendliness of the website.
- Stay up to date with the latest technology and best practices.
- Degree in Marketing/IT or any other professional qualification.
- Minimum 2 years of experience in digital marketing.
- Experience in setting up and optimizing PPC and Social Media campaigns.
Experience using advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
- Thorough knowledge of strategic planning principles and digital marketing best practices.
- Hands-on experience in SEO, both technical and on-page.
- Proficient in using Google Analytics, SEMrush, Google Console, or similar tools.
- Good written and verbal communication skills in English and Sinhala
- Ability to multi-task, prioritize, and manage time effectively.
- Strong organizational and time-management abilities.