Driving double digit growth from online orders for Domino's Pizza
Want to grow your business digitally?
The Challenge
With the COVID-19 pandemic impacting offline sales, how do we increase our online sales contribution?
• High Dependency on offline sales
• Ineffective channel use
• No structured communication
• Less emphasis on performance marketing
Approach
A themetic and performance driven digital marketing approach.
• Emphasis on creating moments to leverage communications
• Result Driven performance marketing with a key focus on the customer journey funnel
• Engaging and empathetic community management
Key Results
• Online order contribution grew to a record 45% vs. total revenue
• App installs grew by 500% with highly customized audience based targeting
• Performance campaigns generated high ROAS. Numbers where high as 17.5
Thirukumar Nadarasa
Chief Executive Officer
Hutchison Telecommunications Sri Lanka
Kosala Hewamadduma
Global Marketing Head
Upfield Member of Asia/Africa/Middle East Leadership Team
Leroy Ebert
Chief Growth Officer (CGO)
EFL 3PL Sri Lanka
Amith Gurung
Deputy General Manager
Jubilant FoodWorks Ltd (Dominos)
Shehani Liyanage
Marketing Manager - Upfield Sri Lanka/Maldives
Astra Sri Lanka
Ahamed Ikram
Manager - Operations
Emerald International (Crocodile/Emerald)
Promodh Kahandaliyange
Shopper Activation Lead (APAC)
Fonterra
Thishani Dissanayake
Asst.Vice President/Head of Marketing
Union Bank of Colombo PLC
Ikraam Reyaz
Co-Founder
SFL Tech Limited, Dubai
Ramzeena Morseth Lye
Former Chief Marketing Officer
Hutchison Telecommunications Lanka
Thushan De Alwis
Senior Brand Manager
Perfetti Van Melle Sri Lanka (Center Fruit, Mentos)
Gayan Lakshan Perera
Category Manager
Kitchen & Small Appliances - Singer Sri Lanka PLC