Driving double digit growth from online orders for Domino's Pizza
With the COVID-19 pandemic impacting offline sales, how do we increase our online sales contribution?
• High Dependency on offline sales
• Ineffective channel use
• No structured communication
• Less emphasis on performance marketing
A themetic and performance driven digital marketing approach.
• Emphasis on creating moments to leverage communications
• Result Driven performance marketing with a key focus on the customer journey funnel
• Engaging and empathetic community management
• Online order contribution grew to a record 45% vs. total revenue
• App installs grew by 500% with highly customized audience based targeting
• Performance campaigns generated high ROAS. Numbers where high as 17.5