Marketing
We design compelling content that has the ability to influence the decision making of your target market within each stage of the funnel, be it related to creating awareness or creating consideration & intent to buy.
Our content marketing approach and strategy is customized and deeply connected to your objectives, brand, industry, target market and customer personas and the channels they are active on.
Solutions
Social Media Content
Designing mobile-first content for social media channels such as Facebook, Instagram, LinkedIn. TikTok etc.
Influencer Marketing
We design collaborative content strategies in partnership with influencers that will suit your brand and objectives.
Webiste and Landing Page Content
Content structuring and copywriting for websites inclusive of corporate websites, landing/campaign pages, lead generation pages etc.
Lead Generation Campaign Content
Content Designing and planning for lead generation campaigns on social media channels inclusive of funnel planning, re-marketing content for lead nurturing etc.
Blog and Article Writing
Blogs and Article writing to support your Search Engine Optimization strategies.
Approach
Understanding Nature of business, products and solutions, unique selling propositions, customer pain points and business objectives to be achieved.
Identify digital market trends, Content Insights & opportunities, competitor’s content approach analysis
Designing of a carefully calibrated content strategy and pillars that engages with the right audiences by analyzing your objectives, target audience, product, competition all while having the bigger picture of influencing the decision making of your potential customer
Defining the tone of voice, messaging and visual guides to suit the content strategy as well as appeal to your target audience.
Creation of content calendars, adaptation for the selected channels including social media and owned channels. Measuring performance of content and optimizing for greater results.
Identify personas within you target market, their pain points, motivations, behavior insights and customer journey defined to personas.
Want to supercharge your content marketing?
But Facts
This approach is not just fiction but a proven methodology that has driven results across multiple Industries.
Improving CTR and app downloads by improving content relevance and targeting
Investing in consistent and agile content creation to double ROAS
Utilizing technology and the emotions behind nostalgia to improve brand engagement
Driving attitude and perception change through high quality content
Thirukumar Nadarasa
Former CEO
Hutchison Telecommunications Sri Lanka
Kosala Hewamadduma
Global Marketing Head
Upfield Member of Asia/Africa/Middle East Leadership Team
Leroy Ebert
Chief Growth Officer (CGO)
EFL 3PL Sri Lanka
Amith Gurung
Deputy General Manager
Jubilant FoodWorks Ltd (Dominos)
Shehani Liyanage
Marketing Manager - Upfield Sri Lanka/Maldives
Astra Sri Lanka
Ahamed Ikram
Manager - Operations
Emerald International (Crocodile/Emerald)
Promodh Kahandaliyange
Shopper Activation Lead (APAC)
Fonterra
Thishani Dissanayake
Asst.Vice President/Head of Marketing
Union Bank of Colombo PLC
Ikraam Reyaz
Co-Founder
SFL Tech Limited, Dubai
Ramzeena Morseth Lye
Former Chief Marketing Officer
Hutchison Telecommunications Lanka
Thushan De Alwis
Senior Brand Manager
Perfetti Van Melle Sri Lanka (Center Fruit, Mentos)
Gayan Lakshan Perera
Category Manager
Kitchen & Small Appliances - Singer Sri Lanka PLC