Marketing
Email is the most personalized channels you can connect with your customers with. When executed right, email is one of the most profitable channels be it for E-Commerce Marketing or Digital Lead Generation and nurturing initiatives. For an instance, Digibrush clients see a 20% increase in abandon cart conversion rates when automating abandon cart emails for E-Commerce
Digibrush brings expertise in data, strategy, analytics, creative, tech, and channel disciplines. By leveraging internal capabilities and layering high-powered CRM cloud platforms, we help our clients implement, activate, and evolve their email strategy and execute people-based marketing programs that drive significant growth.
Want to generate higher conversions through email marketing?
Approach
Categorize existing data-points and email marketing structuring.
Formulate a comprehensive strategy roadmap and Email automation.
Identify audience segmentation for advertising based on attribute CRM grains pixeled website interactions or lifecycle platforms.
Implement strategy while monitoring and optimizing performance across owned marketing channels.
Case Study
Your digital customer sometimes, has shorter attention spams than a gold fish. This behavioral trait meant that our Client Crocodile saw an consistent abandoned cart rate. What does this mean? It’s money left on the table to be picked, and we initiated a personalized automated abandon cart email campaign to increase conversion rates. The emails were triggered in timely intervals which were then analyzed and optimized by understanding the most effective timings for this specific client.
72% + Email Open Rate
9% Conversion Rate
Positive Impact on Return on Ad Spend
Client Experiences
Thirukumar Nadarasa
Former CEO
Hutchison Telecommunications Sri Lanka
Kosala Hewamadduma
Global Marketing Head
Upfield Member of Asia/Africa/Middle East Leadership Team
Leroy Ebert
Chief Growth Officer (CGO)
EFL 3PL Sri Lanka
Amith Gurung
Deputy General Manager
Jubilant FoodWorks Ltd (Dominos)
Shehani Liyanage
Marketing Manager - Upfield Sri Lanka/Maldives
Astra Sri Lanka
Ahamed Ikram
Manager - Operations
Emerald International (Crocodile/Emerald)
Promodh Kahandaliyange
Shopper Activation Lead (APAC)
Fonterra
Thishani Dissanayake
Asst.Vice President/Head of Marketing
Union Bank of Colombo PLC
Ikraam Reyaz
Co-Founder
SFL Tech Limited, Dubai
Ramzeena Morseth Lye
Former Chief Marketing Officer
Hutchison Telecommunications Lanka
Thushan De Alwis
Senior Brand Manager
Perfetti Van Melle Sri Lanka (Center Fruit, Mentos)
Gayan Lakshan Perera
Category Manager
Kitchen & Small Appliances - Singer Sri Lanka PLC