Business Growth
Your potential customer is not boxed into using just one digital platform. With the average time spent online rapidly growing, he/she will be switching through different digital platforms be it Facebook, Instagram, Pinterest, etc., multiple times in a given day.
In such a world, would it make sense to simply run stand-alone campaigns on certain platforms that you or an agency presumes to be effective?
That’s the approach of the previous decade!
8:00am - Check emails
8:30am - Quick scroll through on FB
8:35am - Tweet about the football game last night
9:00am - Upload a pic of that awesome coffee she had to Instagram.
10:00am - Post about the new deal she closed and the key learnings on LinkedIn
In such a world, would it make sense to simply run stand-alone campaigns on certain platforms that you or an agency presumes to be effective?
That’s the approach of the previous decade!
Want to grow your business digitally?
Not Channel
We believe that digital performance marketing strategies that deliver actual results are always channel agnostic. In simple terms, it’s about focusing on the:
while not defining it by the number of channels you want to deliver in on. The channels we execute it on will be variable based on the behaviour of your target market.
is ideal for
- Organizations that use digital as a source to feed potential leads to their sales teams
- Organizations who wishes to participate in the digital economy and driven revenue on their website or mobile app
Approach
Understanding the Nature of business, products and solutions, unique selling propositions, customer pain points and business objectives to be achieved.
Identify digital market trends, Growth opportunities, SEO Assessment, Website and User Experience assessment and quick fixes, Competitor Assessment, Current digital marketing strategy assessment.
Identify personas within you target market, their pain points, motivations, behavior insights in order to map relevant journeys, channels and content to influence them.
Identify the journeys each persona would be taking in terms of channels, their moods and context through the awareness to conversion funnel.
Identify the digital asset requirement be it a website, mobile app, campaign pages, CRM, analytics platforms etc. in order to position the brand for digital success.
Identify channels and create strategies to generate leads, nurture and convert them while being on top of their mind during the conversion window.
Crafting content pillars that are able to achieve objectives to capture interest, create conviction to buy etc.. Content pillars will vary from industry and brand to customer persona.
Crafting the tone of voice, visuals, mobile-first content approach etc.
Identifying and setting up Key performance indicators along with milestones and road map of the project.
The most important aspect of a successful digital campaign is in the ability to adapt and optimize on the go. Our execution will be backed by real-time strategy optimizations based measuring key data points.
But Facts
This approach is not just fiction but a proven methodology that has driven results across multiple Industries.